Privacy policy

South Texas Tack Privacy Policy

South Texas Tack, LLC does not share customer information. Customer Information is confidential and will remain confidential to South Texas Tack, LLC. E-mails will be used for southtexastack.com promotional, one on one, and trade use only. Customers receiving emails in error or no longer care to receive information from southtexastack.com must notify us and the email will be removed from our mailing list. We will remain cautious as to the over use of customers emails. We realize the value of our relationships and hope to maintain these relationships for many years to come.

The security of credit card information is taken very serious at www.southtexastack. Credit card information is used to complete orders only. We do not use or release any credit card or financial information for any purpose. The safety of your credit card information is very important to SouthTexasTack.com. We have confidence in the SSL technology that is used on this site to secure all of your personal information. We assure you that your transactions are confidential and secure, and your shopping experience will be a pleasant one.

SOUTH TEXAS PRIVACY POLICY AS OF January 6, 2025

Overview

You trust South Texas Tack to provide you with a quality product, service and experience, and we’re working hard to earn a place in your heart. A big part of that is maintaining your privacy. We believe you deserve transparency, education, choice, protection, and simplicity. Our goal is to help you take action to protect your privacy.

What’s in this notice

This privacy notice (“notice") explains how South Texas ("South Texas Tack", “we”, or “us”) collects, uses, shares, and protects your personal data. It also provides you with important information about your personal data choices.

This notice applies to personal data we have about you that identifies, relates to, describes, can be associated with, or could reasonably identify you as an individual. It includes data like your name, address, or email address, as well as less obvious data like demographic data and location data.

This notice applies to all personal data we collect and use when you access or use our websites, apps, and other services (our “services”), purchase and use our devices and products (“products”), visit our retail stores, or communicate or interact with us in any way, including mail, email, phone, chat, social media, or in-person.

Some products and services may have their own privacy notice. If this notice conflicts with a privacy notice for a specific product or service, the product or service notice applies.

This notice does not apply to data that is not personal, like anonymous, de-identified, or aggregated data (for example, summary statistics), even if it comes from personal data.

How we collect your personal data

We collect personal data about you in four primary ways:

Directly from you, like when you create an account with South Texas Tack
Automatically from your use of our products and services, like data associated with using our website
From other sources, like information from financial institutions and credit agencies
By using or combining data to infer insights about you.

What data we collect

Personal data you may provide directly to us:

Contact and account information, like your name, usernames, passwords, address, telephone number, email address, and household members.
Authentication and security information.
Demographic information, like your age, and gender.
Payment information, like your credit card, debit card, and bank account number.
Preference information, including preferences related to marketing, advertising, communications, and participation in South Texas Tack programs.
Other information you choose to provide.

Personal data we may collect automatically:

Commercial information
Including records of your purchases from us and purchase tendencies.

Geolocation data
Specifically data that identifies the approximate or precise location of your delivery addresses.

Personal data we collect from other sources:

We may collect personal data about you from other sources. For example, we may obtain updated address information from our shippers like the United States Postal Service, and we may collect information from financial institutions and credit agencies.

Personal data we infer:

We may learn about your preferences or characteristics based on other personal data we collect.

How we use your data

We use your personal data for a lot of reasons, such as:

Create and administer accounts, complete transactions, payments, billing, and requests related to our products and services and third-party products and services that you charge to your accounts.
Provide, develop, customize, and personalize products and services, respond to your inquiries, conduct surveys, and perform our contractual obligations.
Advertise and market products and services from South Texas Tack to you, including through targeted advertising and communications about promotions and events, contents, and sweepstakes.
Conduct research and create reports from analysis of usage patterns and trends and to deidentify or aggregate personal data to create business and market analysis and reports.
Detect and help protect against security incidents and illegal, fraudulent, or unauthorized activities; investigate suspicious traffic, cybersecurity threats or vulnerabilities, complaints, and claims; authenticate your credentials for account access and information and provide other security protections.
Protect you and others from fraudulent, malicious, deceptive, abusive, or unlawful activities.
Debug and repair errors and help maintain and improve the quality and safety of our products and services.
Facilitate or verify the appropriate calculation of taxes, fees, or other obligations due to local, state, or federal government requirements.
Cooperate with law enforcement and protect the rights, interests, safety, or property of South Texas Tack and others.
Comply with and enforce applicable legal and regulatory obligations and respond to governmental requests.
Enforce our policies, terms and conditions, or other agreements.
Defend against or pursue claims, disputes, or litigation.

When we share your data

We may disclose your personal data to others as follows:

With your consent or at your direction
We may disclose personal data about you to third parties with your consent, which we may get in writing, online, or orally. We may also share your personal data with third parties when you tell us to or when you use our products or services to interact with third parties, whose separate privacy notices may apply to that data.

With the account holder
We may disclose personal data about an account user to the account holder (the party financially responsible for the account). The primary account holder may also authorize other users to access account information. If a business, governmental agency, or other individual obtains services for you, that entity or individual is our customer, and we may provide personal data about you or your use of our products and services to them or, if they tell us to, others.

For legal process and protection
We may disclose personal data to third parties, including government authorities, for legal processes or protection of life and safety where we believe that access, use, preservation, or disclosure of the information is reasonably necessary, including:

To comply with laws, regulations, legal process or to respond to lawful requests
To enforce or apply agreements, or initiate, render, bill, and collect for products and services (including disclosure to collection agencies to obtain payment)
To protect the rights, interests, property, or safety of South Texas Tack, our customers, and others
In connection with claims, disputes, or litigation
To protect you or others from fraudulent, abusive, or unlawful use of these services, and other fraudulent activity
In an emergency

How we protect your data

We use administrative, technical, contractual, and physical safeguards designed to protect your data. For example, when you contact us by phone or visit us in our stores, we have procedures in place to make sure that only the primary account holder or authorized users have access.

We can’t guarantee our safeguards will prevent every unauthorized attempt to access, use, or disclose personal data. Be sure to use a strong password to access your information and not one you use for other services. You should also use multi-factor authentication where possible.

Delete?
To delete your personal data, submit a personal data deletion request. You may ask us to delete the personal data we have collected about you. If you do, we may not delete all your data because certain exceptions may apply. For example, we may keep personal data that is necessary to bill you or to comply with laws. If you request that we delete your personal data, we might not be able to offer some services or products.

Verification of your identity

We have to verify your identity before we can give you access to or delete your personal data. If we can’t verify your identity, we’ll unfortunately have to deny your request. This is to protect you.

California residents

Under the California Consumer Privacy Act (CCPA), Consumers who are California Residents Have Personal Data Rights, including the right to access, delete, and stop the sale of personal data. If you are a California resident, you also have the right to know how we use and disclose your data. Of course, if you do exercise any of these rights, South Texas Tack will not treat you any differently.

As a part of South Texas Tack's ongoing commitment to transparency about our privacy practices—and in compliance with California Consumer Privacy Act (CCPA)—we will share information annually on how many consumer data requests we receive.

Shine the Light

Under the Shine the Light law, California customers may request information about whether a business has disclosed personal data (as defined in that law) to any third parties for their direct marketing purposes. We don’t do that without your permission.

Future changes

We keep this privacy notice up to date. When we make changes, we’ll let you know by updating this notice and the date at the top of this page. Those changes will not apply to previously collected personal data unless we get consent from impacted consumers.

Conditions of Use, Notices, and Revisions

If you choose to visit southtexastack.com, your visit and any dispute over privacy is subject to this Notice and application of the law of the state of Texas. If you have any concern about privacy at southtexastack.com, please contact us with a thorough description, and we will try to resolve it. Our business changes constantly and our Privacy Notice will change also. We may e-mail periodic reminders of our notices and conditions, but you should check our Web site frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.