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    YETI Coolers was founded in 2006 with a simple mission: build the cooler that could be used every day for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse and one that simply wouldn’t break. Today, Yeti manufactures outdoor lifestyle products such as ice chests, vacuum-insulated stainless steel drinkware, soft coolers, and related accessories. YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard.